Overview
Ronnie Ketch, a commercial property owner in Oklahoma, first connected with McRoof in 2010 through a referral from his father. What started as a modest insurance claim on a storm-damaged flat roof turned into a multi-year partnership that resulted in a completely redesigned commercial roofing system, substantial insurance recovery, and long-term energy savings across multiple properties—including his home and his father’s.
The Challenge
Following a hailstorm, Ronnie filed a claim for damage to his 40,000-square-foot commercial building. The initial insurance offer was just $16,000–$18,000, a fraction of what was needed to properly restore the aging flat roof. With little experience in navigating insurance claims or roofing systems, Ronnie knew he needed help—and McRoof stepped in to lead the process.
Our Solution
McRoof organized a multi-step advocacy approach on Ronnie’s behalf:
- Initiated Reinspection: McRoof arranged for a second insurance adjuster to evaluate the property, leading to a revised offer of $40,000–$45,000—a significant improvement, but still far from what was needed.
- Pushed for a Third Evaluation: While most would stop there, McRoof continued to press the insurer. A third inspection was secured—an uncommon step—and the final settlement reached approximately $450,000.
- Engineered a New Roofing Solution: Instead of replacing the original flat roof as-is, McRoof redesigned the system into a rounded, energy-efficient roof that eliminated ponding issues and introduced better water management.
- Improved Building Efficiency: The new cool roofing technology dramatically reduced Ronnie’s electric bill, which had previously reached $1,000/month during summer.
The Unexpected Second Storm
Just six months after the project was completed, another severe storm tore through Oklahoma and damaged the roof again. This time, Ronnie knew exactly who to call.
McRoof immediately:
- Reopened a new claim, coordinating with the same adjuster from the previous project for a seamless process.
- Handled 100% of the insurance interaction, so Ronnie never had to speak to the carrier.
- Delivered an even better roof using updated technology, again under full warranty.
Residential Projects: Home and Family
Ronnie’s Home
Ronnie later called McRoof for help with his newly purchased home, which also had a problematic flat roof. Rather than a simple replacement, McRoof custom-built a dome-style roofing system, solving drainage problems and improving energy efficiency. The solution:
- Created natural insulation via dead air space, leading to lower heating and cooling costs.
- Saved Ronnie $20,000, avoiding costly reengineering or flat-roof maintenance issues.
No insurance was involved—just an innovative solution from McRoof.
Ronnie’s Father
Ronnie’s father, whose original referral started it all, also had his steep two-story roof replaced by McRoof. As with the other projects, the McRoof team handled all insurance coordination, ensuring a stress-free experience.
Results
| Project | Initial Offer | Final Payout / Value | Key Outcome |
|---|---|---|---|
| Commercial Roof (40,000 sq ft) | ~$16,000 | ~$450,000 | Full roof replacement with energy savings |
| Second Storm Claim | N/A | Full payout | Faster resolution using previous adjuster |
| Residential Roof (Ronnie) | N/A | $20,000+ in savings | Flat roof redesigned to be energy-efficient |
| Residential Roof (Father) | N/A | Covered via insurance | Steep roof completed without hassle |
Client Testimonial
“I was a novice when it came to roofing. McRoof took the pressure off. They handled everything with the insurance company and delivered results I don’t believe anyone else could have. From commercial to residential—flat roofs to steep ones—every time there’s a storm, they’re the first call we make.”
— Ronnie Ketch, Oklahoma Business and Homeowner
Conclusion
McRoof helped Ronnie Ketch navigate complex insurance claims, provided custom-engineered roofing solutions, and became a trusted long-term roofing partner for his commercial and residential needs. From maximizing claim recovery to lowering energy bills, McRoof didn’t just replace roofs—they solved problems and added long-term value.
Have a roof that needs more than a replacement?
Call McRoof—we build roofs that last, perform, and protect.